This was a personal web design concept of a website for Michael Jordan and the Jordan brand if they were to expand their sports apparel business and grow into a men's clothing line and offer experiences that go "Beyond the Court".  

After the sneakers and sweat suits, before you go into the board room or after hours event, your love for the Jordan brand can go with you "
Beyond the Court"

This concept of "
Beyond the Court" is my commentary about how a brand can elevate those who love the current brand on the court and beyond. 
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